According to various images shared by Twitter users this week, Costco Wholesale Corporation has announced a “Star of Death” for Bud Light, signaling that it will no longer be carrying the beer in any of its stores.
When an asterisk appears on the price tag at Costco, it serves as a clear indicator that the item is on the verge of being removed from the store. This symbol suggests that either Costco has decided to discontinue the product, ceasing restocking efforts, or the manufacturer has halted its production, rendering it unavailable not only at Costco but also in other retail outlets.
For millions of consumers worldwide, Bud Light, a product of Anheuser-Busch, has remained a popular beer choice over the years. However, the recent decision made by Costco is expected to have a significant impact on both consumers and the industry as a whole.
In the retail industry, the term “Star of Death” signifies the conclusion of a product’s life cycle within a specific store. It implies that once the existing inventory is sold, the item will not be replenished or restocked.
The “Star of Death” for Bud Light could potentially open doors for other, non-woke, beer brands that are eager to seize the opportunity and secure a coveted spot on Costco’s shelves, aiming to fill the void left by Bud Light.