The Vice President of Marketing for Bud Light, Alissa Heinerscheid, recently joined a podcast where she trashed Bud Light and its traditional customers while pushing the left’s woke agenda.
Heinerscheid is believed to be the brainiac behind the Dylan Mulvaney marketing campaign at the company.
During the podcast, Heinerscheid, a woke ivy league grad, called the beer’s traditional customers “fratty” and “kind of out-of-touch”.
The Gateway Pundit pointed out that Heinerscheid is the definition of out-of-touch as she attended elite schools and universities throughout her privileged upbringing.
She’s probably never even had a sip of the beer she is in charge of advertising.
According to the Daily Mail, Heinerscheid went to the $60,000-per-year Groton School in Massachusetts before going on to Harvard where she studied English literature. She then attended business school at Wharton where she took a master’s degree in marketing.
Heinerscheid explained her marketing strategy of using “inclusivity” to promote the “declining” American beer brand to young people.
I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light.
So, I had this super clear mandate. “It’s like, we need to evolve and elevate this incredibly iconic brand. And my… what I brought to that was a belief in, okay, what does evolve and elevate mean?
It means inclusivity. It means shifting the tone. It means having a campaign that’s truly inclusive and feels lighter and brighter and different and appeals to women and to men.
We had this hangover, I mean Bud Light had been kind of a brand of fratty, kind of out of touch humor, and it was really important that we had another approach.
Watch:
Heinerscheid got roasted on Twitter for her tone-deaf woke jargon:
