Witch Screams BALENCIAGA Before Being Burned in American Horror Story Scene [Video]

by J Pelkey
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Twitter user @curioslight shared a video that makes the already disturbing Balenciaga scandal even more bizarre and unsettling.

The video making the rounds around the web shows a witch being burned alive on the hit tv show American Horror Story Season 3, titled Coven.

As the witch is being burned at the stake she screams out “BALENCIAGAAAAAAA!”.

The scene from American Horror Story – Coven was filmed back in 2013, years before satanic imagery within Balenciaga ad campaigns were exposed.

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Here is the online explanation at the time.

EW reported:

On the season finale of American Horror Story: Coven, Myrtle Snow (Francis Conroy) walked into the desert in a flowing floor-length crimson dress, presented herself at the stake, and cried out “Balenciaga!” before going up in flames.

We know why Myrtle’s last word was Balenciaga, but was the dress she was wearing when she met her demise from the French fashion label?


We asked AHS costume designer Lou Eyrich to tell us what Myrtle wore — and why it wasn’t Balenciaga — and the significance of her final frock. Read on for the answers.

“The dress is from Carolina Herrera. Our key costumer found it online,” Eyrich explained. “Ryan Murphy wanted Myrtle to go out in style and asked that she be in a red gown. We wanted a dramatic dress that would really stand out in the quarry.”

So why weren’t Myrtle’s last words “Carolina Herreraaaaaaaa!” since that’s what she was wearing?

“In my opinion, the dress Myrtle was wearing and the fact that she yelled ‘Balenciaga!’ were never meant to be related,” Eyrich said. “[Her last word] was just her tribute to all things couture.”

Balenciaga’s brand is named after its founder Cristóbal Balenciaga.

As Breaking Digest previously reported, in Balenciaga’s controversial child BDSM themed photoshoot they used yellow caution tape to spell their brand Baalenciaga.

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