Mattel’s “American Girl” Brand Publishes Book Pushing Puberty Blockers, Gender Transitioning To 3-12 Year Olds

by J Pelkey
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Mattel’s American Girl Doll brand released a book titled A Smart Girl’s Guide: Body Image, which pushes gender transitioning on kids aged 3-12.

The book gives advice to kids on how to change their gender including discussing puberty blockers and providing a list of organizations for kids if they don’t have an adult they trust.

The Daily Mail reported:

The owner of the American Girl Doll brand, toy giant Mattel, has refused to explain why the company has published a book promoting puberty blockers amid a growing backlash from parents.

A Smart Girl’s Guide: Body Image was released on November 1 and targeted at children ages 3-12.

The book contains advice about how to change gender – without their parents’ blessing and attempts to teach pre-teen girls ‘to live comfortably in their own skin.’

A passage in the book – marketed to girls aged between three and 12 advises: ‘If you haven’t gone through puberty yet, the doctor might offer medicine to delay your body’s changes, giving you more time to think about your gender identity.’

Many customers were outraged over what the book included.

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American Girl Doll’s official Facebook page has now been flooded with negative comments.

One person wrote: “Your book is disgusting. It is child abuse.”

Another one said: “** SHARE SHARE SHARE!!!** WOW…just Wow! I had considered buying an American Girl doll for my granddaughter for Christmas. So glad I chose a different route. I don’t care what anyone’s gender preference is, who they choose to love, or what anyone chooses to do ” behind closed doors”, but for God’s sake LEAVE OUR CHILDREN ALONE!!!! it is time to protect our children. Boycott American Girls products and let them know it is NOT their job to teach our children to suppress puberty, question gender identity, but most of all teach children to go behind their parents backs!”

Absolutely.

Another person wrote: “No longer a customer! American Girl is promoting this woke gender ideology!” 

Another said: “Sounds like American Girl Doll company should focus less on trying to push the agenda of puberty blockers to 3-14 year olds!!!!” 

One review on Amazon read: “A book that encourages children to take puberty blockers (known to cause infertility and increase risk of cancer) if they don’t feel right in their own skin. AND gives them resources to do so behind their parents back? Is not okay. These kids hear about It enough in this world, there’s no reason to put It in a children’s book.” 

Another negative review read: “A doctor does not assign your sex at birth. That is created long before you exit the birth canal. And telling girls it’s okay to use puberty blockers and to give them resources if their parents don’t approve? SICK!! This book should teach girls to be happy in your own GIRL body and how to accept that and be proud to be a girl.”

Detransitioners and experts issued a warning to parents about what this book was pushing.

Luka Hein, a detransitioner, called it “troubling” that American Girl would promote a book like this.

Fox News reported:

Another detransitioner, Luka Hein, described the book as “really sad.” She said she had an American Girl book when she was younger, titled “The Care & Keeping of You,” which included “age appropriate information regarding development and taking care of the body you have.”Luka said it was “troubling” that the brand, which “once seemingly prided itself on making sure girls were able to take care of and love their bodies for what they are, and build their confidence about being a young girl” would promote such a book. She called out the company for promoting the message that if girls are “uncomfortable with what should be considered normal teenage issues, that they should seek out medicalization and alter their bodies because there’s something wrong with them.”

Luka argued that young preteen and teenage girls need to be allowed to grow, develop, and build confidence in their bodies through unbiased and appropriate information about how development works. She also said young girls should be aware that it’s both normal and okay to feel uncomfortable about some of these things, “but that doesn’t mean there’s something wrong with them.”

“Gender ideology has become increasingly predatory towards young girls’ moments of discomfort during puberty, and books like that are only adding to the predatory nature of that.” Luka added.

Disgusting.

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