Bud Light is back-peddling on their partnership with trans Tik Tok star Dylan Mulvaney, following severe backlash.
According to a report from The Daily Wire, no one at the senior level authorized the partnership with Mulvaney. As a result, the company is temporarily pausing all marketing for the brand.
From The Daily Wire:
“No one at the senior level” of the company was aware of Bud Light’s polarizing partnership with Dylan Mulvaney, sources close to the situation claim. The company is also allegedly pausing its marketing efforts and scrambling to implement a more “robust” process for evaluating future influencer partnerships.
The claims come despite the company’s vice president of marketing recently touting her mandate to make the brand more “inclusive,” and after the company issued a statement confirming the partnership and describing it as an attempt to “authentically connect with audiences across various demographics and passion points.”
The controversy started when Mulvaney, a biological male who claims he is a woman, announced earlier this month on Instagram that “Bud Light sent me possibly the best gift ever: a can with my face on it.”
“Happy March Madness!!” Mulvaney wrote as a caption on the Instagram post. “Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck.” The video also included the hashtag #budlightpartner.
Anheuser-Busch lost over $5 billion after partnering with Mulvaney. As of April 13, it is down to $127.87 billion.
Breaking Digest reported that Bud Light’s woke VP of Marketing, Alissa Heinerscheid, recently joined a podcast where she trashed Bud Light and its traditional customers, calling them “fratty” and “kind of out-of-touch”.
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DC_Draino reported on the panic at Anheuser-Busch last week, claiming a 180 on the campaign was needed to save the brand’s reputation and market value.
