WOKE ALERT: Six Companies Attempt to Erase Real Women on Mother’s Day

by J Pelkey
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On Sunday, Mother’s Day 2023, Consumers’ Research reported that six companies have attempted to erase real women on Mother’s Day by replacing them with men pretending to be women in their ads for women’s clothing and other products.

The companies that have launched the latest attack on women are Calvin Klein, Estée Lauder, Anthropologie, Pantene, Rent the Runway, and Levi’s.

Consumers’ Research also included CoverGirl, which went woke back in 2016 by featuring a male cover “girl” in their magazine.

Anthropologie is not surprising as the company recently signaled that they are considering going broke by hiring a trans dude to mock women in an ad posted to their Instagram account.

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From Consumers’ Research:

Calvin Klein

This fashion brand launched an ad campaign featuring a pregnant transgender woman and her transgender partner. This campaign said it was in “support of women and mothers all over the world.”

You can contact Calvin Klein customer service by calling 866-513-0513 or emailing them here.

To read more, click here.


Hair care brand Pantene featured an adult man dressed up as a teenage girl for an “emotional” ad celebrating “her” quinceañera.

You can reach Pantene by calling1-800-945-7768 or emailing them here

To read more, click here.

Rent the Runway

Transgender influencer Dylan Mulvaney teamed up with the women’s clothing rental brand for an advertisement which gave followers a discount code. Mulvaney, who most recently partnered with Bud Light, causing immense backlash, has many corporate partners ranging from KitchenAid to Olay.

Anyone else getting sick and tired of seeing this pathetic and desperate attention-seeker’s face?

You can contact Rent the Runway by using their Customer Service line: 1-800-509-0842 or online here.


Clothing brand Anthropologie used a man to advertise an array women’s clothing. The comments on the Instagram post were quickly censored due to immediate backlash.

You can contact Anthropologie by using their Customer Service line: 1-800-732-2306 or online here.

To read more, click here.

Estée Lauder

The makeup and skincare brand launched an ad campaign featuring a transgender man explaining that his “favorite part of being a woman is living in full color.”

You can contact Estée Lauder by using their Customer Service line: 1-877-311-3883 or by using their online form here.

To read more, click here.


The woke denim brand recently announced they would be building out their gender-neutral options because Levi’s CEO said, “We know that some women buy some men’s products and some men buy women’s products.” This comes after they released a “genderless” and “size inclusive” collection which featured transgender “women” and “genderless” models for Pride Month last year.

You can contact Levi’s using their Customer Service line: 1-800-872-5384 or online here.

To read more, click here.


For some companies going woke happened a long time ago, in 2016, CoverGirl replaced women with their first male “CoverGirl” on their magazine.

You can contact CoverGirl using their Customer Service line: 1-800-998-4573 or by using their online form here.

To read more click here.

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