Tucker Carlson’s Twitter show has secured a new advertiser.
The former Fox News host has entered a seven-figure advertising deal with Public Square (PublicSq.), an anti-woke marketplace that is often regarded as a conservative alternative to Amazon.
“Join over a million freedom-loving Americans in shopping quality products, services, and exclusive discounts from values-aligned businesses,” PublicSq. states on its website.
“Shop your values, locally and online,” the website reads.
“Tired of supporting companies with a woke agenda? PublicSq. does the vetting for you so you can be more intentional with your spending without compromising on quality,” PublicSq. states.
Michael Seifert, the CEO of the app, has made public statements against ESG (Environmental, Social, and Governance) initiatives and the growing trend of creating alternative economies to address the risks associated with being de-platformed due to political viewpoints.
The advertising agreement suggests that Carlson intends to leverage his Twitter show to amplify the visibility of conservative-aligned businesses looking for increased exposure.
CNBC reported:
Carlson agreed to a seven-figure advertising deal with Public Square (PublicSq.), a shopping app that promotes itself as being the “starting point” for conservatives to battle environmental, social and governance policies, according to people familiar with the matter.
The people declined to be named in order to speak freely about an agreement that has yet to be made public. Representatives for Carlson did not return requests for comment before publication.
The move indicates that Carlson is looking to use his new program to lure conservative-friendly advertisers eager for a bigger platform. The show, which Carlson launched after Fox News parted ways with him in late April, draws millions of views, even though observers say the numbers have dropped since his first episode in June. Carlson’s show on Fox reportedly brought in $77.5 million in advertising revenue just last year.
During a conversation with Maria Bartiromo, Seifert and Omeed Malik, the chairman of the board, discussed the company’s plans to go public.
Watch:
In an interview cited by CNBC Seifert had with Breitbart News, he discussed taking down the corrupt ESG policies within a parallel economy.
Michael Seifert, the CEO of Public Square, previously discussed how the company wants to help take on ESG, which has become a target for Republican lawmakers at both the state and federal levels, right-wing officials and media figures.
“So there’s really this cool parallel economy ecosystem that’s been created. And it all starts with consumer spending. We hate ESG, we hate DEI [Diversity Equity and Inclusion], we talk about these policies all the time in the news,” he said in an interview with Breitbart News. “But the only way that we are going to topple those corrupt philosophies that are destroying our economy is by shifting consumer spending. And so we’re offering the easiest directory out there to go and do that as your starting point.”
