Following the recent successful boycotts of Target and Bud Light, Americans have another company to break.
According to a report from the Daily Mail Thursday, cosmetics giant Maybelline has taken a questionable marketing approach by featuring unattractive bearded men in their promotions for a new product.
Initially, Maybelline had makeup artist Zak Taylor endorse a recently launched summer product. Later, they featured Ryan Vita, who is labeled as a “Maybelline Partner,” to promote a new lipstick on their Instagram page.
Watch Maybelline’s ad featuring Zak Taylor:
In an Amazon Prime Day advertisement, Ryan Vita can be seen applying vibrant pink lipstick. Maybelline used the hashtag #maybellinepartner to tag and associate Vita with their campaign.
Watch:
As expected, social media users expressed their outrage towards Maybelline for featuring ugly bearded men in their beauty product promotions. Here are a few comments directed at them on their Instagram account:
ericajeanette75: Wtf did I just watch? This really isn’t helping to promote your products!
hadeel.qasem7: What the hell are you!!! Differently not normal!! Shame on these makeup brands that support this nonsense!
toka.mohammed1: Shame on you .. stop posting this kind of people
qeen_sum: I will never buy Maybelin products any more
thelaurenchen: Enough of this creepy crap!
shivagheytan: You have to put a warning before starting this video
